LAB37 · brand portal
JEIS
Brand guidelines, color tokens, typography, voice and assets. Edit in Notion; changes appear here within five minutes.
#FAF8F5
#3B1B08
#FFFFFF
#E8E0D8
#A39384
#1C1C1C
▸ Brand Kit
Colors
| Token | Hex | Use |
|---|---|---|
| --background | #FAF8F5 | Warm cream canvas |
| --foreground / --primary | #3B1B08 | Deep coffee brown (text + CTAs) |
| --primary-foreground | #FAF8F5 | Cream on dark |
| --card / --popover | #FFFFFF | White surfaces |
| --secondary / --muted / --accent / --border / --input | #E8E0D8 | Light beige (subtle surfaces) |
| --muted-foreground / --ring | #A39384 | Warm grey |
| --chart-4 | #1C1C1C | Near-black accent |
Typography
- Sans / body: Epilogue (--font-epilogue), weights 400/500/600/700
- Heading / serif: Ovo (--font-ovo), weight 400
- Script accent: Allison (--font-allison), weight 400
- All loaded via next/font/google
Voice & Tone
Trustworthy redovisning / accounting. Calm, professional, no jargon. Swedish-first.
Anti-examples
- No corporate-finance buzzwords
- No aggressive sales language
- No tech-bro tone
Reference
- Globals CSS: jeis-web/src/app/globals.css
- DNS: one.com (Exchange blocks delegation)
- Live: jeisredovisning.se
▸ Assets
📑 Docs
- DNS records managed directly at one.com
- Exchange subscription blocks delegating nameservers elsewhere
▸ Quick Reference
- Never propose Cloudflare DNS migration for this domain