LAB37 · brand portal
Jonte
Brand guidelines, color tokens, typography, voice and assets. Edit in Notion; changes appear here within five minutes.
#0a0908
#f1ece4
#a39e95
#b3261e
#c9a96a
▸ Brand Kit
Colors
| Token | Hex | Use |
|---|---|---|
| --bg | #0a0908 | Near-black canvas |
| --ink | #f1ece4 | Cream text (primary) |
| --ink-dim | #a39e95 | Muted text |
| --rec | #b3261e | REC red (tape-recording vibe, accents, recording indicator) |
| --gold | #c9a96a | Gold accent |
Visual treatments
- Grain overlay: 5% opacity
- Tape / REC cinematography aesthetic
- Dark mode only (color-scheme: dark)
Typography
Define in jonte-web/src/lib/fonts.ts (currently uses standard system stack; populate when fonts.ts exists).
Voice & Tone
Jonathan Markström's filmmaker portfolio. Cinematographer's voice: visual, restrained, confident. Swedish/English mixed. Show the work, minimal copy.
Anti-examples
- No "creative storyteller" filler
- No corporate director phrasing
- No animated banner copy
Reference
- Globals CSS: jonte-web/src/app/globals.css
- Live: jonte-web.vercel.app
- YouTube playlist stats wire pending
▸ Assets
📑 Docs
- v0.1 live at jonte-web.vercel.app
- YouTube playlist stats wire pending