LAB37 · brand portal
LAB37
Brand guidelines, color tokens, typography, voice and assets. Edit in Notion; changes appear here within five minutes.
#000000
#3DFB89
#249453
#FFC11A
▸ Brand Kit
Colors
| Token | Value | Use |
|---|---|---|
| --background | hsl(0 0% 0%) / #000000 | Pure black canvas |
| --terminal-green | hsl(146 97% 62%) ≈ #3DFB89 | Primary accent (terminal vibe) |
| --terminal-green-dim | hsl(146 60% 35%) ≈ #249453 | Dim accent |
| --terminal-amber | hsl(45 100% 55%) ≈ #FFC11A | Secondary accent (warning/alert) |
| --lab-green | hsl(146 97% 62%) | Alias of terminal-green |
Typography
- Mono / terminal: JetBrains Mono (--font-jetbrains-mono) — primary type identity, weights 400/500/700/800
- Body sans: DM Sans (--font-dm-sans) — weights 400/500/700
- Display serif: DM Serif Display (--font-dm-serif) — 400, accent only
- Elegant serif: Cormorant Garamond — long-form / editorial accents
- Body size: 15px / line-height 1.75
Voice & Tone
Casual, smart, funny, ranty. No corporate speech. No buzzwords. No LinkedIn warrior tone. No em dashes. Write like the smartest person in the room who's also pissed at agency-bro culture.
Anti-examples
- No slogan-format copy: kill "X, not Y" pairs and "real Z" abstractions
- No fitness/tech-bro phrasing
- No "we partner with clients to deliver outcomes" filler
- Use specific facts (numbers, names, places) over abstractions
▸ Assets
Brand assets, logos in lab37-web/public/.
▸ Quick Reference
- DNS via Cloudflare
- Hosted on Vercel
- Globals CSS: lab37-web/src/app/globals.css