LAB37 · brand portal
MG ALPHA
Brand guidelines, color tokens, typography, voice and assets. Edit in Notion; changes appear here within five minutes.
#494E26
#6B6F49
#B5B969
#EDED48
#D2CBC2
#F5F0E8
#020403
▸ Brand Kit
Colors
| Token | Hex | Use |
|---|---|---|
| --color-olive | #494E26 | Deep olive (primary accent) |
| --color-olive-mid | #6B6F49 | Mid olive |
| --color-olive-light | #B5B969 | Light olive |
| --color-yellow | #EDED48 | Brand yellow (highlights, energy) |
| --color-beige | #D2CBC2 | Beige (subtle surfaces) |
| --color-beige-light | #F5F0E8 | Body background |
| --color-ink | #020403 | Near-black ink |
Typography
- Sans: Work Sans (--font-work-sans), weights 300/400/500/600/700, loaded via next/font/google
Voice & Tone
MG ALPHA. Carlos's construction / trade business. Direct, hands-on, no-bullshit. Swedish-first.
Anti-examples
- No corporate sales-speak
- No "transform your space" agency phrasing
Reference
- Globals CSS: mgalpha-web/src/app/globals.css
- Lead routing: webhook → Syn-Q CRM (Carlos)
- Lead form code: src/lib/synq.ts (boka + kontakt routes)
▸ Assets
Spikpistoler footage at /Volumes/ONGOING/MG Alpha/6_MISC/Spikpistoler
▸ Quick Reference
- Carlos uses Syn-Q CRM